Bouba-kiki effect
Revision as of 17:51, 5 June 2024 by Avizzardhy (talk | contribs) (Created page with "== Bouba/Kiki Effect == The '''bouba/kiki effect''' or '''kiki/bouba effect''' is a phenomenon of crossmodal correspondence between sounds and shapes. It is a tendency in asso...")
Bouba/Kiki Effect
The bouba/kiki effect or kiki/bouba effect is a phenomenon of crossmodal correspondence between sounds and shapes. It is a tendency in associating the nonsense words bouba with a round shape and kiki with a spiky shape in systematic ways. Explanations of the bouba/kiki effect are typically described through iconic cross-sensory mechanisms. These mechanisms imply that the effect arises from a process where the properties inherent in the sound form of nonsense words or their motor articulations are directly matched to the properties of the abstract shapes. The bouba/kiki effect is a form of sound symbolism and considered as a universal sound-shape correspondence.
